The Colour Me Happy campaign is characterized by the intensity of colours, patterns and positive feelings. It bluntly shows the world of young, open-minded and fun-loving people. One of their main values is humour and fun – often absurd, bizarre, even balancing on decency and irony. Representatives of this group need strong devices to express themselves – and the dopamine dressing trend is a real godsend!
The latest collection features three main, strong colours – pink, purple and red. They intermingle on T-shirts, shirts and sweaters; they combine in the form of wide stripes, but they also find themselves very well on their own. Lively colours are accompanied by Mickey Mouse, whose smiling face appears on tops or even in a tracksuit total look. Particular clothes have been created so that they can be freely combined, achieving various effects – a more savage look can be reached by combining lavender wide-leg trousers with a top with cut-outs, and a more subdued one – by replacing the top with a warm sweatshirt.
The ultra-colourful and cheerful collection resounds with the concept of mix&match – and with it easefulness, play and creativity. Given these values, it also seems obvious that even the craziest look is made to be worn every day – colouring the streets is the mission of Colour Me Happy!
The Colour Me Happy campaign is the first major communication to open the SS22 season.
Creative Concept: Visual Crafters
Production: Visual Crafters Jakub Kaźmierczak, Mateusz Mizgalski
Production Supervision: House Brand
Photographer: Kuba Dąbrowski
Photographer's Assistant: Olek Balcerek
Dir./Dop.: Janek Pietrzak
Filmmaker’s Assistant: Marek Paduch
Lights: Kuba Marciniak
Stylist: Agnieszka Rusinek-Jakubowicz
Stylist’s assistant: Emilia Bondaryk
Hair & make up: Katarzyna Biel
Scenographer: Paulina Płachecka
Scenographer’s assistant: Wojtek Czuba
Booking: Marta Gruntmejer
Victoria Jessica Forrest | Made by Milk
Weronika Targońska | Selective Mgmt
Download campaign photos:
HOUSE – is a brand of youth, creativity and courage, inspiring to find an own, unique style. Created for people with a sense of humor who value authenticity and comfort in fashion. If you love good fun and the latest trends, then we are for you!
For more information contact:
Młodszy specjalista ds. PR House