The new DENIM DAYS collection comebacks to the crazy 80s, when the jeans reigned not only on the catwalks, but also on the streets. Classic shapes of trousers, katanas and shirts, have been deconstructed and many alterations was introduced. They were enriched with abrasions, cuts, embroidery and stripes. On the other hand material was dyed in many colors and shaded in a variety of ways. According to the current trends in the House DENIM DAYS collection you will find red, white, a wide range of pastels colors and a lot of applications - from dots, through stripes, statements, to embroidery with motifs from popular cartoons. There will also be classic shades of navy blue and black, enriched with abrasions in various configurations.
Jeans for her, are the most fashionable shapes as High Waist and Skinny, shaping curves cutting of Push-up or comfy Joggers and Jeggings. Of course the Denim Days collection cannot be missing comfortable Mom jeans. The latest new in for men is Carrot shape, which has a leg narrowing to the ankle. Besides them House collection has shapes like tailored Slim Fit, Skinny, Jogger Slim, a bit baggy Regular Classic and sporty Jogger. Outwear for her and him, it is all about denim, oversized or tailored jackets in many variations and classic denim shirts.
You can get a rebel look if you choose waistcoat and legs with abrasion. A real rebel-girl can enrich her looks with a pair of cargo jeans, shirt with frayed bottom or even a pair of jeans with zipper along the leg. In the collection you can find also dungarees, flared jeans and a wide selection of skirts. Still the hottest trend is to create a total denim look and its workwear variation with a slightly baggy style. In spring/summer season you can do everything – choose a monochromatic look or even combine it with corduroy. What is important, to have fun and express yourself with proper clothes. House brand is here to help you with finding you way and remember fashion is freedom.
On the site housebrand.com everyone can use jeans shape guide to find a perfect match. Besides description of each shape, you will find there also all available for sale shapes. What is more, House Brand prepared for all denim fans a special promotion. To celebrate Denim Days to each pair of jeans you will get an eco t-shirt as a gift. The t-shirts are made from the recycled cotton. Take advantage of it and create look inspired a la James Dean – a white t-shirt and a pair of jeans, it will always work. The promotion is valid for all House stores and it lasts from 21 February to 3 March 2019.
The collection is promoted by a full of emotion and movement photo session in the vintage style, captured entirely on a medium-size film 6x7. Behind the lens stood Bartek Wieczorek, a photographer who cooperated with the brand many times. Denim was shown in different perspectives, lighting and formats. It focus on detail, show sensuality and freedom,
the lookbook emphasizes the rebellious nature of denim.
Check out all shades of denim on housebrand.com
Foto: Bartek Wieczorek | LAF Artists Managmnet
Models: Killa Rioja | SD Models
Patrycja Kaczmarczyk | United for Models
Anatol Modzelewski | AS Management
Hair & make up: Iza Kućmierowska | Das Agency
Agency: LAF Artists Managmnet
Stylisation and production: House Brand
Download campaign photos:
HOUSE – is a brand of youth, creativity and courage, inspiring to find an own, unique style. Created for people with a sense of humor who value authenticity and comfort in fashion. If you love good fun and the latest trends, then we are for you!
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Młodszy specjalista ds. PR House