MOHITO launches summer season with new loobook bursting with colors and vibe of Barcelona. Inspired with seaside resort atmosphere, designers decided for three vivid trends: Modern, Midnight florals, Urban Nature. All the lines present natural elegance in everyday outfits and sensual cuts for the evening. Among the new trends one will find poplin dresses, shoulder-cut shirt blouses and summer-perfect espadrilles in few color options. Classic cuts allow creating a range of outfits for many occasions. All the pieces and accessories from Summer lookbook are available at www.MOHITO.com and in stores.

Ethereal dresses, painting picturesque view in contrast with modern architecture – that is the way in which MOHITO shows modern classics. White and delicate shades of blue are a perfect base for creating look for the day. Essential elements of outfits for the afternoon and evening include denim pieces: floral-embroidered jackets and trousers of compound materials.

Summer evenings are for romantic dresses. Magic is in details: sexy cut-outs, airy frills, and chiffon which, thanks to floral prints present also on the white suit, gained brand new look and character. This is what MOHITO defines as the essence of summer chic.

Third and most vibrant side of the summer collection is Urban Nature, pulsating with juicy colors of – fluo-orange and raspberry pink. Subtle necklines, uncovered shoulders and geometric envelope shorts lead the line. Perfect complement for all the outfits will be a straw-colored wide-brimmed hat.

PHOTOSHOOT:
Photos: Marcin Hryniewicz /LPP S.A.
Styling: Magda Jagnicka
Make-up: Anna Stykała
Hair: Adam Szaro
Model: Karolina Smętek/ModelPlus
Movie: Michał Grzywacz
Art director: Wiktoria Kaim/MOHITO
 

Download campaign photos:

Additional information:

The MOHITO brand has been developed for those young women who love fashion and who value original, urban elegance. MOHITO’s designers create their collections for self-confident women, aware of their advantages, who like to dress with a little bit of simplicity and nonchalance, both stylish and feminine.  MOHITO emphasises femininity and offers a look that is full of energy and goes along with world fashion trends. Dressed in MOHITO you will look perfect both at work and after hours. A broad range of fashionable MOHITO clothes and accessories for women is available in more than 300 stores all over Poland and abroad.

www.mohito.com

For more information contact:

Marceli Zwierzyński
MOHITO Brand Experience Coordinator 
marceli.zwierzynski@lppsa.com

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