It's time for Mohito to reveal another campaign for 2017: for summer season. Photoshoot set in elegant scenery of Californian villa just oozes with femininity of casual glamour style outfits. There is, of course, always some place for the top trendiest pieces: sensual dresses, shoulder-showing tops, flowing and light materials, and delicate colors.
Mohito designers started form the idea that every woman can feel like an actress in Hollywood film. Sincere natural elegance plus clash of casual with Mulholland Drive-like luxury – just genius idea for summer fashion. Flowing dresses, bath robe and pajama like outfits combines comfort and fashion connoisseurs' extravagance. Outfit line for summer 2017 consists of pieces which can be worn to work, as well as for an evening after or on holidays. Thanks to the color variety limited to powdery-pastel shades, white and dark blue, all elements can be combined into a range of all-purpose matching sets.
Beside feminine dresses, which are specialty of Mohito, the collection stands out with a line of beautifully designed and convenient women's suits. Classic outfits set of white jackets with gold buttons – pure essence of summer chic gain new freshness when matched with high-waisted tie-up trousers. Using elements of suits set with bralette tops, corsets or satin shorts can also be a great idea for the evening out.
Chiffon – perfect fabric for summer elegance admirers – is an undeniable king of the collection an can be found as well in minimal basic tops, as well as boho dresses and creased tunics. This season in Mohito is definitely marked by printless pieces, but our designers did not forget about twisting some with botanical patterns. Romantic shirts and summer dresses imprinted with pictorial roses will be a perfect idea for adding another vibe to the outfit and highlighting individual style.
As always, spring-summer collection of outfits will be complemented with line of matching accessories which will boost the elegant and chic character of summer campaign. Delicate velour sandals in shade of raspberry pink would be a 100% number one trend.
Outfits and accessories from Spring/Summer 2017 collection are already available in MOHITO stores as well as at www.MOHITO.com.
PHOTOSHOOT:
Photographer: Marcin Kempski / ilike-photo.com
Model: Daga Ziober / Model +
Assistant: Michał Kluszczyński / ilike-photo.com
Stylization: Karolina Gruszecka
Make up: Sandy Ganzer / Forward Artists
Hair: Charles McNair / Jed Root
Production: I LIKE PHOTO
Post-production: Paweł Milewski / ilike-photo.com
Art-Directing: Kaja Wojtyga/MOHITO
Marketing Manager: Robert Machałek/MOHITO
Download campaign photos:
Additional information:
The MOHITO brand has been developed for those young women who love fashion and who value original, urban elegance. MOHITO’s designers create their collections for self-confident women, aware of their advantages, who like to dress with a little bit of simplicity and nonchalance, both stylish and feminine. MOHITO emphasises femininity and offers a look that is full of energy and goes along with world fashion trends. Dressed in MOHITO you will look perfect both at work and after hours. A broad range of fashionable MOHITO clothes and accessories for women is available in more than 300 stores all over Poland and abroad.
For more information contact:
Marceli Zwierzyński
MOHITO Brand Experience Coordinator
marceli.zwierzynski@lppsa.com