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MOHITO campaign “LA Play” for Spring-Summer 2017

MOHITO opens Spring-Summer season with campaign with sunny Los Angeles in the background. This time our designers have chosen appealing textiles, translucencies and delicate laces. Besides dresses spiced up with lingerie accents, there will appear colorfully embroidered denim vests. Nonchalant sets and personalized items – that is what we call the recipe for OOTD. Daga Ziober became face of LA Play campaign, pictures were shot by Marcin Kempski.

LA Play is an invitation for fun and experiments. Nothing seems obvious here: denim jacket transformed into a corset, leather skirt became a top, and shiny barrettes mimic brooches in decorating lapels instead of doing up the hairdo. Among offered products we have saved, of course, some place for modern classics: jackets of perfect cut, cigarette trousers or pleated midi-skirts available in quite a range of colors.

New collection by MOHITO includes also a line of cotton shirts with a twist. Model with a flare would have its big come-back – but this time in white color option. Additionally, pieces adorned with asymmetrical patterns and colorful sew-on badges will have their debut.

Collection of Spring-Summer cuts equals bold textiles, too. Japan-inspired embroideries will adorn denim jackets, coat and trousers. Light skirts made out of tulle have been decorated with floral-shaped patterns.

Even if textures and patterns rule the roost in the collection, our designers did not forget about some exceptional accessories.

Velour sandals, belts with ornate buckles and chokers as well as hair accessories will be top accessories this season.

Outfits and accessories from collection Spring-Summer 2017 will be available in MOHITO stores as well as in the online store

Textiles used in the collection: denim, cotton, tulle, artificial leather, lace, velour
Base colors of the collection: azure, white, black, subdued pink, dark blue, khaki

Photographer: Marcin Kempski /
Model: Daga Ziober / Model +
Assistant: Michał Kluszczyński /
Styling: Karolina Gruszecka
Make-up: Sandy Ganzer / Forward Artists
Hair: Charles McNair / Jed Root
Production: I LIKE PHOTO
Post-production: Paweł Milewski /

Download campaign photos:

Additional information:

The MOHITO brand has been developed for those young women who love fashion and who value original, urban elegance. MOHITO’s designers create their collections for self-confident women, aware of their advantages, who like to dress with a little bit of simplicity and nonchalance, both stylish and feminine.  MOHITO emphasises femininity and offers a look that is full of energy and goes along with world fashion trends. Dressed in MOHITO you will look perfect both at work and after hours. A broad range of fashionable MOHITO clothes and accessories for women is available in more than 300 stores all over Poland and abroad.

For more information contact:

Marceli Zwierzyński
MOHITO Brand Experience Coordinator

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