MOHITO enters Fall-Winter season with campaign starring top model Magdalena Frackowiak. Photoshoot was held in New York City – which has been an inspiration for its designers to create bold combination of street fashion and latest trends from the runways. New collection is dominated with structured fabrics, oversize sweaters and see-through. Line, besides feminine lace dresses, includes also more nonchalant options: embroidered denim jackets and wide leg trousers.
The collection includes 5 main themes: embroidered denim, rock-style check, romantic laces, boho and space-inspired patterns.
Romantic style lovers will find for themselves a range of dresses: with tiny flower pattern, or more sensual – with flares and delicate see-through elements. The collection, even if dominated with very feminine models, does not lack more nonchalant culottes and decorated denim jackets.
Bomber blouses – which are, again, a must for this season – will also have their spot in the collection; but this time we gave them a slightly different style: characteristic shiny imprints were moved from front to the back. For colder days MOHITO suggests lengthened structured fabrics, oversize jackets with faux fur collars and patchwork fur coats.
Fall-winter stylizations would not be complete without matching overknees, suede stilettos with geometrical cuts and handbags with metal details.
Clothes and accessories from the collection Fall-Winter 2016/17 are available in MOHITO stores in selected countries as well as in the e-store: www.mohito.com.
Dominating colors: black, dirty pink, grey, khaki, bordeaux red, dark blue
Fabrics: denim, leather, faux fur, metallic threads, velvet, laces, sequins, jacquard loom, embroidery.
Photoshoot credits:
Photographer Marcin Kempski/ilike-photo.com
Production: Mikolaj Jazwiecki/ilike-photo.com
Model: Magdalena Frackowiak/Model Plus
Male Model: Brendon/Fushion Models
Photographer Assistant: Michal Kluszczynski/ilike-photo.com
Makeup: Vincent Oquendo
Hair: Michael Silva
Styling: Arleta Żak/MOHITO
Art. Directing: Kaja Wojtyga/MOHITO
Marketing Manager: Robert Machałek/MOHITO
Download campaign photos:
Additional information:
The MOHITO brand has been developed for those young women who love fashion and who value original, urban elegance. MOHITO’s designers create their collections for self-confident women, aware of their advantages, who like to dress with a little bit of simplicity and nonchalance, both stylish and feminine. MOHITO emphasises femininity and offers a look that is full of energy and goes along with world fashion trends. Dressed in MOHITO you will look perfect both at work and after hours. A broad range of fashionable MOHITO clothes and accessories for women is available in more than 300 stores all over Poland and abroad.
For more information contact:
Marceli Zwierzyński
MOHITO Brand Experience Coordinator
marceli.zwierzynski@lppsa.com