In the process of creation, our designers focused on four strongest trends: Marine, Fluo Modern, Soft Military and Romantic Boho. Each one of them reflects fashion from runways of New York, London, Paris and Milan, yet in their own separate esthetics.
Marine – most classic line of the lookbook – based on color set of white, dark blue and red with always-in-fashion print of sailor stripes. Seaside chic mixes and matches with holiday pin-up joy expressed by flouncy tops, high-waist tiny shorts, colorful glass frames and - of course! - sky-high stilettos.
Base for Fluo Modern was found in euphoric effusion of summer colors.
Blazing orange and tangy lime are contrasted with black-and-white stripes and mirror accessories: Cuban heel sandals and cateye glasses.
Although military style comes usually along with fall-winter season, there is no objection to introduce it also for summer. Soft Military trend combines shades of khaki and dark denim, and focuses on details such as sexy lacings and slightly translucent laces. Nonchalant outfits would become more glamour-ish when set with high-heeled sandals and gold jewelery.
Mohito Summer Lookbook could not exist without a pinch of modern romance of Romantic Boho line outfits. Laces, flowers and light, summer-sun-faded-like jeans would make every music festival or all-night date outside unforgettable.
New collection by Mohito is promoted with lookbook of beautiful photos of Ola Kowal (Szindy) and Edyta Zając by Marcin Hryniewicz. Major part of the collection presented in the lookbook is already available in stationary boutiques and in the online store mohito.com. Remaining items would be released systematically through next few weeks.
Photoshoot
Photos: Marcin Hryniewicz
Models: Edyta Zając, Ola Kowal
Stylization: Arleta Żak
Make-up: Anna Stykała
Hair: Michał Bielecki
Art Directing: Robert Machałek
Brand Manager Mohito: Robert Machałek
Download campaign photos:
Additional information:
The MOHITO brand has been developed for those young women who love fashion and who value original, urban elegance. MOHITO’s designers create their collections for self-confident women, aware of their advantages, who like to dress with a little bit of simplicity and nonchalance, both stylish and feminine. MOHITO emphasises femininity and offers a look that is full of energy and goes along with world fashion trends. Dressed in MOHITO you will look perfect both at work and after hours. A broad range of fashionable MOHITO clothes and accessories for women is available in more than 300 stores all over Poland and abroad.
For more information contact:
Marceli Zwierzyński
MOHITO Brand Experience Coordinator
marceli.zwierzynski@lppsa.com