Nothing can excite our senses more than delightful smell of flowers. Rose garden filled with mystery – such scenery makes the background for the Mohito Collection Spring-Summer 2016. Anna Jagodzińska became face of the campaign, spotlessly spotted in sensual yet fresh and light pictures by Mateusz Stankiewicz.
Romantic, gauzy, delicate – these are the key words for the next season. Also Mohito got enchanted by that mood and thus the newest collection reflects romantic soul of modern, self-conscious woman, says Karolina Sołtan, head designer of the brand. Theme lines for the collection constitute of pastel colors with white accents, airy frills creating wavy structures as well as flowery laces. All these components make Mohito offer perfectly fit for top holiday resorts' scenery – during the night and in the sunlight. The collection is, thanks to the use of translucent textiles and openwork, charming with pieces of mystery, which makes it subtle and sexy at the same.
Face of the collection became Anna Jagodzińska, top model and one and only Pole whose face got to the cover of American Vogue. Photoshoot gushing with rose petals is only the first step in cooperation between model and Mohito brand. Next stages would be uncovered throughout the season.
Film by Piotr Krzymowski makes a perfect complement for image campaign. Its director is a talented Central Saint Martins graduate who has already cooperated with Vogue, Elle or Marie Claire and worked with such fashion icons as Anja Rubik, Amber Valletta, Karen Elson, Eva Herzigova and Karolina Kurkova.
Selected items from Collection Mohito for Spring-Summer 2016 is already available in stores. Other items will be gradually released over the course of following weeks.
Crew
Model: Anna Jagodzińska/Avant Models
Photographer: Mateusz Stankiewicz/AF Photo
Stylization: Arleta Żak, Olga Roth/Mohito
Make-up: Wilson/Warsaw Creatives
Hair: Michał Bielecki/Warsaw Creatives
Art Directing: Robert Machałek, Ewelina Głaz/Mohito
Brand Manager Mohito: Robert Machałek
Promo film: Piotr Krzymowski/Division
Production: Warsaw Creatives
Download campaign photos:
Additional information:
The MOHITO brand has been developed for those young women who love fashion and who value original, urban elegance. MOHITO’s designers create their collections for self-confident women, aware of their advantages, who like to dress with a little bit of simplicity and nonchalance, both stylish and feminine. MOHITO emphasises femininity and offers a look that is full of energy and goes along with world fashion trends. Dressed in MOHITO you will look perfect both at work and after hours. A broad range of fashionable MOHITO clothes and accessories for women is available in more than 300 stores all over Poland and abroad.
For more information contact:
Marceli Zwierzyński
MOHITO Brand Experience Coordinator
marceli.zwierzynski@lppsa.com