Anja Rubik – modeling icon and constant star of the most important photoshoots for Vogue, Elle and Harper's Bazaar. Although she has inspired women for years, now it would be even easier to draw upon her style: top model decided to take another step forward and create her first full clothes and accessories collection, especially for Mohito. It is undoubtedly one of the most awaited cooperations of the year.
Anja Rubik for Mohito is a collection which perfectly reflects the modeling icon's style. Nonchalant city style joined with personal interpretation of the last trends resulted in the limited Exclussive Collection, available in selected stores from November 14.
Rubik herself describes the collection in the following way:
Thoughtfully designed and curated, the ready-to-wear and accessories are pieces I feel that every woman should have in her wardrobe; both refined staples and chic statement pieces.
Following Rubik's main idea, product line highlights basics – like Mohito-exclusive AR t-shirts, or soft oversize sweaters. Some designs have typical Rubik-NYC rustic details which highlight big city style as well as leather backpack and silver purse.
All of the pieces are intended to be mixed, layered and paired together, creating an effortless classic vibe with a cool modern twist. Each piece reflects my personal style and my key go-to favorites with influence from the top trends of the season.
Those who are not afraid of fashion experiments can pick the bolder personal image designs. Those may be spotted in the line promoting photoshoot: superlong shimmering maxi dress on straps, arm-cut shirt, suede-fringed trousers, or silver bomber jacket.
From simple sleek and oversized minimalist shapes to stand out animal prints and fringe, the collective vibe speaks to a cool femininity and a tough sexiness
The color range bases on classic gray and black-and-white set complemented with single accents of khaki, beige and silver. All of the items are made with the best quality fabrics and materials, including soft leather, natural wool and silk.
My aim is to create a full set of chic pieces and accessories that are versatile, quintessential and a mix of my established favorites that women can wear effortlessly this season and beyond.
The collection is promoted with shoots by Paola Kudacki – author of numerous editorials and campaigns for such brands as YSL, Max Mara, or Giuseppe Zanotti. Pictures were taken in two sceneries of NYC: at the roof of the skyscraper and in the photo studio. All concepts and stylizations were developed by Anja Rubik.
The fashion premiere of Anja Rubik Exclusive Collection would be preceded with spectacular show with the icon herself walking through the catwalk. The November 6 show made with use of modern technology might be one of the most spectacular ones in the history of fashion in Poland.
Download campaign photos:
The MOHITO brand has been developed for those young women who love fashion and who value original, urban elegance. MOHITO’s designers create their collections for self-confident women, aware of their advantages, who like to dress with a little bit of simplicity and nonchalance, both stylish and feminine. MOHITO emphasises femininity and offers a look that is full of energy and goes along with world fashion trends. Dressed in MOHITO you will look perfect both at work and after hours. A broad range of fashionable MOHITO clothes and accessories for women is available in more than 300 stores all over Poland and abroad.
For more information contact:
MOHITO Brand Experience Coordinator