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MOHITO Autumn-Winter 2014 Collection

The photoshoot for MOHITO Autumn/Winter 2014 campaign was taken at one of the Canary islands – Lanzarote, inclement landscapes of which served as a background.

It was also the place where, in amazing scenery, the most famous Polish photographer Marcin Tyszka stood at the other side of  the camera. Tyszka is known for his unique ability to highlight exquisite feminine beauty.

And Tyszka was not chosen at random. His works perfectly correspond to true feminine beauty  and modern MOHITO style at the same time. Embodiment of MOHITO spirit can be found this season in the person of our model – beautiful Alina Baikova, who appears regularly on the Vogue covers as well as the runways of the most famous fashion designers like Victoria Beckham, Dolce&Gabbana, Christian Dior or Hugo Boss. The atmosphere of pictures bases on the desert's inclement atmosphere disturbed only with light-focusing mirror elements.

Collection's color range is based on juicy red and metallic silver hand in hand with classic MOHITO set of black and white. Everything is spiced up with vivid prints inspired by brushstrokes. MOHITO cuts for the Fall include voluminous midi-length bell skirts and silver pencils, geometrical boxy sweatshirts, short tops or an outfit complemented with artificial fur gussets. For the big evenings MOHITO offers this season spectacular long asymmetrical cut dress and very feminine silver suit, which correspond perfectly with latest trends from the best designers.

The latest MOHITO image campaign was produced by Warsaw Creatives group who brought into life W P Onak's creative concept. Model's styling is a work of Karolina Sołtan and Arleta Żak.

The campaign will enter the market along with a brand image film by Kuba Kossak. The action is based on the clash of worlds, one of which is exquisite energetic femininity which is perfectly complemented by the other – masculine strength.

Download campaign photos:

Additional information:

The MOHITO brand has been developed for those young women who love fashion and who value original, urban elegance. MOHITO’s designers create their collections for self-confident women, aware of their advantages, who like to dress with a little bit of simplicity and nonchalance, both stylish and feminine.  MOHITO emphasises femininity and offers a look that is full of energy and goes along with world fashion trends. Dressed in MOHITO you will look perfect both at work and after hours. A broad range of fashionable MOHITO clothes and accessories for women is available in more than 300 stores all over Poland and abroad.

For more information contact:

Marceli Zwierzyński
MOHITO Brand Experience Coordinator

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