The summer campaign is a continuation of the CROPP theme of last spring. The focus of the spring campaign was the modern and dynamic city of Taipei. This next season the CROPP crew is back in Taiwan, exploring the Taipei beaches on quads and producing the materials that promote the latest collection, among them branding photos, a short music video and the lookbook presenting the summer styles proposed by the CROPP designers.
The summer collection is inspired by marine style, basketball wear and distinct typography. Ladies clothes are a mix of sexy cuts with sporting comfort and girly accents. The hit of the season is denim, washed out in tie-dye and dip-dye techniques, in pin-up sleeveless shirts, bralettes, biker’s leather jackets, dungarees, mini shorts, rucksacks and full caps.
CROPP men’s collection is full of characteristic, distinctive prints. Next to t-shirts and sweatshirts there are basketball shorts, tank-tops and colourful baseball caps. The look is complemented by summer accessories, such as sunglasses, sports shoes, oversized bags and rucksacks.
The colourful, clear-cut teenage character of the collection is emphasized by the campaign photos by Łukasz Ziętka from the SHOOTME collective. Not unlike in other CROPP campaigns, the distinctly looking CROPP models are having great fun, this time driving quads through the Taipei beaches. This has also been captured in the dynamic video, directed by Florian Malak.
The work of the entire CROPP team, supervised by Kuba Borkowski, the brand’s artistic director has been communicated through the campaign which has now found its way to the CROPP salon. You can also admire the fruits of their labour on the brand’s Internet page www.cropp.com and social media channels. The clothes from the latest summer collection are now available in CROPP salons across Poland.
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CROPP is a clothing brand for the young individuals who are open-minded and world-curious, who show their point of view and manifest their independence through their clothes. The collections mark out with their youthful design inspired by the street art, urban sport disciplines and music. CROPP is the urban brand that feels best in the street, clubs, everywhere the young people want to show their style and original idea to show themselves off.
For more information contact:
Ph. +48 665 850 043