As always, YFL collection is the personification of youthful energy. Reserved girl focuses on comfort combined with the latest trends. This year the role of our young model plays Alexandra Tikerpuu - a model whose fresh beauty harmonizes perfectly with our collection. Reserved boy, on the other hand, is laid-back, independent, opting for convenience. In the male version you can see Luca Bombana, a model with the pert and rebellious appearance. Brazil, as a location, perfectly turned up atmosphere of carefree, full of adrenaline holidays.
Street atmosphere, graffiti covering buildings, city vibrant with life is the scenery of our women’s YFL campaign. We present a new trend URBAN TRIBE, which is a perfect combination of comfort and trends. It is a fresh, summer, college edition, which is dominated by girlishness and fun. Characteristic here are sport mixtures, badges, check, quilting and worn jeans. An original combination of colours, textures and patterns. All designed for girls who like sports and urban character. Youth, freshness and positive nonchalance - it’s all there.
In the male version the carelessness is just an illusion. In fact, everything is carefully thought through and creates a complete modern version of James Dean. Trend HIGHWAY 66 refers to American western and uncouth freedom. The atmosphere of hiking along famous Route 66 is cited in the overprints, details and in the way of their combination. The lonely traveler, who does not part with jeans katana and beanie, fits perfectly in the designs of this trend. Characteristic elements are washed-out shirts and simple white t-shirts combined with sweatshirts and sweatpants. The modern atmosphere is turned up by beautiful accessories: heavy belts, sneakers and baseball caps. Light-heartedness, independence, seeking adventures- such features are personified in our masculine trend.
MODELS: ALEXANDRA TIKERPUU, LUCA BOMBANA
PHOTOGRAPHER: MATEUSZ STANKIEWICZ
DIRECTOR AND OPERATOR: BART POGODA
PHOTOS AND VIDEO BACKSTAGE: BART POGODA
STYLIST: KARIN SMEDS
HAIRSTYLE: DANIEL MARTIN
PRODUCTION: WARSAW CREATIVES
Download campaign photos:
RESERVED is a clothing brand whose women's, men's and children's collections are available in 10 European markets. The very first showroom under the brand was opened in Poland in the mid-1990s. Up till today more than 330 showrooms have been established whose customers can find clothes of quality and latest design. RESERVED is also involved in promotion of gifted designers. Hence it emphasizes its being a brand for those who value world trends at reasonable price.
For more information please contact:
Koordynator ds. PR RESERVED
mobile: +48 571 448 303