Frida Gustavsson is currently one of the most popular and professional female models. So far she’s been modeling for the international fashion brands and the biggest designers, like Marc Jacobs, John Galliano or Jean Paul Gaultier.
For the man’s collection we chose a marvelous Wouter Peelen – a Dutch top model who has been working for the likes of Trussardi, Z Zegna and Hermes.
The photo shoot took place in hot and exotic Brazil. The landscape worked beautifully for the campaign, emphasizing the trends of our new collection. Tropical climate and the constantly changing weather turned out to be challenging for the jetlagged team from Europe. We had to handle heat and rain, but we were so determined that nothing could stop us. The atmosphere was amazing. Frida was very friendly during the whole photo shoot. She and the RESERVED team just hit it off right away.
Wouter was stoking the atmosphere as well. Especially the female part of the crew was fascinated by his wonderful smile, masculine looks and professionalism.
Once again stylist Karin Smeds, who has been collaborating with us for a few seasons already, turned out to be irreplaceable too. The stylizations has been prepared in harmony with the latest trends. Karin always put a great attention to details.
In spite of difficult conditions on set you couldn’t see the weariness on the models faces. Both of them clicked with our photographer Mateusz Stankiewicz and the rest of our team– says Agnieszka Łabuszewska, Marketing Manager. We had to be focused on our job, the photo-sessions lasted long hours.
Subtle and sophisticated features of Frida and strong and beautiful looks of Wouter Peelen made the campaing timeless.
Stay tuned to see the final effects of our work, meanwhile take a look at the backstage photos. Enjoy!
VENUE: BRAZIL
MODELS: FRIDA GUSTAVSSON, WOUTER PEELEN
PHOTOGRAPHER: MATEUSZ STANKIEWICZ
DIERCTOR: BART POGODA
BACKSTAGE PHOTOS & VIDEO: BART POGODA
STYLIST: KARIN SMEDS
MAKE-UP: WILSON
HAIRSTYLES: DANIEL MARTIN
PRODUCTION: WARSAW CREATIVES
Download campaign photos:
Additional information:
RESERVED is a clothing brand whose women's, men's and children's collections are available in 10 European markets. The very first showroom under the brand was opened in Poland in the mid-1990s. Up till today more than 330 showrooms have been established whose customers can find clothes of quality and latest design. RESERVED is also involved in promotion of gifted designers. Hence it emphasizes its being a brand for those who value world trends at reasonable price.
For more information please contact:
Agata Krajewska
Koordynator ds. PR RESERVED
mobile: +48 571 448 303
agata.krajewska@lppsa.com