The protagonist of the session was Freja Beha Erichsen, the world-famous top model with incredible beauty and a magnetic look. Both the venue and the face of the campaign were selected by the Reserved team in reference to the trends appearing in the A/W 13-14 collection. Key styles include the nature-inspired Wild Life and a classic version of the military trend – Premium Soldier. Karin Smeds from Sweden was responsible for styling the session. It’s a long-term cooperation for RESERVED and this highly recognized stylist. The model, the collection and the surroundings together created an exceptionally integral whole.
As usually, work during the photo shoot was very inspiring. Aside from our regular team, we had the opportunity to invite new collaborators – the blogger Alicepoint, and Agnieszka Ścibor, editor-in-chief of Viva!Moda magazine. Our representatives from the media not only reported the session live on social networks, but also turned out to be a perfect additions to our team.
The final results of the campaign will be published in September. Stay tuned
VENUE: SCOTLAND
MODEL: FREJA BEHA ERICHSEN
PHOTOGRAPHER: MATEUSZ STANKIEWICZ
DIRECTOR: MATEUSZ STANKIEWICZ
CAMERAMAN: MACIEJ RYTER
BACKSTAGE PHOTOS AND VIDEO: BART POGODA
STYLIST: KARIN SMEDS
MAKE-UP: WILSON
HAIRSTYLES: ŁUKASZ PYCIOR
PRODUCTION: WARSAW CREATIVES
Download campaign photos:
Additional information:
RESERVED is a clothing brand whose women's, men's and children's collections are available in 10 European markets. The very first showroom under the brand was opened in Poland in the mid-1990s. Up till today more than 330 showrooms have been established whose customers can find clothes of quality and latest design. RESERVED is also involved in promotion of gifted designers. Hence it emphasizes its being a brand for those who value world trends at reasonable price.
For more information please contact:
Agata Krajewska
Koordynator ds. PR RESERVED
mobile: +48 571 448 303
agata.krajewska@lppsa.com