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Retro with a modern twist in the MOHITO autumn / winter collection

Alluring, liberated retro elements skillfully combined with the hottest catwalk trends – create the magnificent look of the MOHITO woman, emerging from brand’s new Autumn / Winter 2013 campaign.

MOHITO Autumn/ Winter collection is a mix of the 60's and modern elegance. Classic silhouettes are complemented with energetic cobalt and pink, which completes the black and white statement with feminine chick.

The collection is accompanied by an advertising campaign produced by I LIKE PHOTO and shot by Marcin Kempski, photographer cooperating with such magazines like Elle, Harper's Bazaar and Cosmopolitan. His newest photos for MOHITO are kept in a modern mood and perfectly reflect the spirit of a MOHITO woman - self-confident, bold, daringly connecting classic and latest trends.

The campaign will be promoted in the Internet, press and social media. What is more the brand has also launched its official profile on Instagram (, where our followers will find the photo shoot backstages, fashion shows and other dedicated materials..

Download campaign photos:

Additional information:

The MOHITO brand has been developed for those young women who love fashion and who value original, urban elegance. MOHITO’s designers create their collections for self-confident women, aware of their advantages, who like to dress with a little bit of simplicity and nonchalance, both stylish and feminine.  MOHITO emphasises femininity and offers a look that is full of energy and goes along with world fashion trends. Dressed in MOHITO you will look perfect both at work and after hours. A broad range of fashionable MOHITO clothes and accessories for women is available in more than 300 stores all over Poland and abroad.

For more information contact:

Marceli Zwierzyński
MOHITO Brand Experience Coordinator

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