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SiNSAY AW 2013 CAMPAIGN – I’m good but not an angel

We would like to present most recent SiNSAY campaign to everyone that fancied our brand’s premiere campaign. Together with SiNSAY, you can explore refreshed Paris look, that was kept within brand’s main slogan - The Good Bad Girls.

SiNSAY’s shooting was made in Paris, the permanent capital of World Fashion. The photos were taken among enchanting alleys, atmospheric cafes, on the Place Pigalle and other Paris must-see. The day photo shoots are kept in the romantic and casual atmosphere and the night ones are more feisty and expressive. These pictures presents diversity and complexity of both – the city itself and the most recent SiNSAY collection.

Our models were Karolina Gorzała and Karolina Warzecha – the new faces of modeling. Their personality capture perfectly the character of the SiNSAY collection. The girls, photograped by Karol Grygoruk, did amazing in girly, romantic style as well as in fierce, nasty, grunge style. The models expressed ideally the image of SiNSAY Girls – girls that are sometimes innocent like a child, but can also be confident and extremely seductive.
Our stylist was again Areta Szpura, the co-founder of streetwear brand Local Heroes. Their T-shirts with unique prints, e.g. the famous slogan ‘Doing real stuff sucks’ are already cult.

What can we get by mixing glamrock, preppy and folk style with a huge dose of Paris atmosphere? AW 2013 collection is for brave, confident in their beauty girls that value good style in an affordable price. The presented collection is a combination of stylish clothes and accessories for the forthcoming AW 2013 season. You can find here bomber jackets, parkas, jeans jackets, melange sweaters, tight jeans, checked shirts and of course T-shirts with chick prints.

The session was prepared by production agency WARSAW CREATIVES.

Beside checking out the latest pictures from the campaign, it is also worth to get familiar with the session’s backstage photos. The pictures were uploaded up to date on our Instagram ( and Facebook profile (  

Download campaign photos:


Sinsay responds to the needs of its customers by offering them the latest trends at attractive prices. The variety of our collection allows you to freely create fashionable styles for any occasion. We design lines that are a daily source of inspiration for teenagers and young women, as well as men who prefer a casual urban style. Among the brand's proposals there are also comfortable and functional clothes for mothers as well as charming products and accessories for children. Sinsay's offer is complemented by interior design elements and a line of cosmetics for make-up and care.


Magdalena Szcześniak-Ambroziak
Marketing SiNSAY
tel.: +48 798 805 566

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