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The face of the A/W 2013 RESERVED campaign is one of the hottest names in the nowadays fashion industry.

Freja Beha Erichsen is a Danish model known for her youthful looks. She has strut the runways for the most important designers and appeared on the covers of most prestigious fashion magazines, i.a. American or French Vogue.

„We have decided on Freja because she’s a style icon our clients can appeal to. We are inspired not only by her appearance, but also by her attitude. Freja’s amazing character and outstanding looks correspond perfectly with our collection inspired by the 90’s grunge movement. Military elements, loose-fitted comfy silhouettes, wild nature motifs, flower prints and a mix of fabrics, it’s all there! When deciding upon the new face for the forthcoming season we had no second thoughts. We knew exactly that Freja is a perfect choice.” – says Agnieszka Łabuszewska, RESERVED marketing manager.

Born in 1987 she has always been very energetic and rather boyish. Riding a mountain bike and climbing trees were among her favorite hobbies. She was discovered by a modeling agency on the streets of Copenhagen at the age of 17. Miu miu’s 2005 fashion show was her début as the first face. Since then she’s been taking part in world’s biggest fashion campaigns, for example: Gucci, Roberto Cavalli, Chloé or Calvin Klein. Her solid position in the fashion industry has been confirmed when different accessories has been named after her, like Chloé’s Freja Bag or Alexander Wang’s stiletto boot.

To the list of her talents Freja can also add the ones of the music sort. She can play piano, guitar and drums. She has 16 tattoos on her body. This inspiring personality has been beautifully descirbed by the Vogue photographer Josh Olins: “What you see at first is this boyishness, but then comes something else, a sensitive, softer side”.

The photo shoot for RESERVED A/W 2013 collection will take place in wild and beautiful fields of Scotland, on the outskirts of Edinburgh.

For the sneak peeks from the photo session follow us on Instagram and Facebook.

Download campaign photos:

Additional information:

RESERVED is a clothing brand whose women's, men's and children's collections are available in 10 European markets. The very first showroom under the brand was opened in Poland in the mid-1990s. Up till today more than 330 showrooms have been established whose customers can find clothes of quality and latest design. RESERVED is also involved in promotion of gifted designers. Hence it emphasizes its being a brand for those who value world trends at reasonable price.


For more information please contact:

Agata Krajewska
Koordynator ds. PR RESERVED
mobile: +48 571 448 303

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