For the summer lookbook, HOUSE decided to present the latest collection in a unique way. In it you can find photographs by Yulki Wilam (yulkawilam.tumblr.com), a young artist often called a phenomenon of Polish photography, who is once again collaborating with HOUSE. Her photographs were perfectly complemented in this lookbook chapter, produced by AFPHOTO, by a unique and geometric, neon-transparent set design by Elwira Rutkowska. Putting everything together as a whole through a warm, sunny filter has created a light, summery climate exploding with vivid colours, the perfect backdrop for HOUSE's bold, summertime styles.
HOUSES's summer collection is dominated by typical summertime colours and styles inspired by the tropics, Californian beaches and surfers. In it we find shorts, tops and the bikini, a summer essential. And since summer is the season of music festivals, the collection also includes loose-fitting and at the same time super trendy, typically "festival" outfits with denim, ethnic patterns and immortal American flag motifs.
In the men's lookbook the collection's summer trends stand out - sailing or Hawaiian themes in a retro style, sun-bleached colours and faded, vintage photo prints, inspired by the iconic style of Venice Beach surfers. The label also adds a hint of the 80's to it in the form of geometric graphics and neon colours.
Clothing presented in HOUSE's summer lookbook is available in the label’s stores throughout Poland.
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HOUSE – is a brand of youth, creativity and courage, inspiring to find an own, unique style. Created for people with a sense of humor who value authenticity and comfort in fashion. If you love good fun and the latest trends, then we are for you!
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Młodszy specjalista ds. PR House