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RESERVED SS 2013 campaing session

The photoshoot for the RESERVED „Be Inspired” campaign took place in the streets of Miami. The main role has been taken by Cara Delevingne, a model beloved by the media world and blogosphere. Many people around the globe have heard of her funny faces and an expressive character, so we won’t be telling about her here anymore, we will simply let you enjoy watching her at work.

We will focus on the male model though. Dominique Melchior is an Austrian model who, right now, is having his moment in the fashion world. He’s been hired by the biggest names among the designers, like Armani or Cavalli. He is currently living in New York where he enjoys his hobbies, like making videos. Working with Dominique was a great pleasure, and the clothes look amazing on his beautiful body.

A few words about the work on set by the author of the backstage film, a talented photographer Bart Pogoda: An inspiring week spent on the set of RESERVED photoshoot. It was a great pleasure for me to be able to observe and record those amazing professionals and beautiful people during our work, it made me not to want to go back to the hotel. And that Miami Beach vibe…

Additional information:

RESERVED is a clothing brand whose women's, men's and children's collections are available in 10 European markets. The very first showroom under the brand was opened in Poland in the mid-1990s. Up till today more than 330 showrooms have been established whose customers can find clothes of quality and latest design. RESERVED is also involved in promotion of gifted designers. Hence it emphasizes its being a brand for those who value world trends at reasonable price.


For more information please contact:

Agata Krajewska
Koordynator ds. PR RESERVED
mobile: +48 571 448 303

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