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MOHITO Campaign, Spring/Summer 2018

This summer MOHITO, enchanted with juicy vivid colors and feminine cuts, decided to head South. Trendy essence of the season reflect in camera lens operated by Mateusz Stankiewicz catching the images of raising stars of modeling: Marta Pawłowska and Karolina Warzecha. Natural beauty of the models works just right with gauzy textiles and expressive prints which took over the collection.

Inspired by the world's strongest runway trends of the upcoming season, MOHITO designers decided to highlight the ultra-feminine style with extra energetic vibe. Gauzy cuts defined with tropical prints and juicy shades of orange, fuchsia and yellow. Admirers of classic elegance ill also find something for themselves: feminine shirts, rompers and maxi dresses. Holiday-related details are the common part of all the items. Besides flounces, carmen necklines and turbans, there are also attention-drawing slide shoes and bold jewelry which looks exceptional, especially set with unusually arranged sequins, chiffon and satin.

Photoshoot set was surrounded by vivid colors of Morocco which shared its unique energy with our staff. Iconic Moroccan mosaics, ethnic carpets and desert landscape create the perfect background. Plants and colors present in the interiors amazingly highlight the summer character of all MOHITO items.


Photos: Mateusz Stankiewicz /AFPHOTO
Assistant photographer: Łukasz Kuś
Modelk: Karolina Warzecha /Made by Milk, Marta Pawłowska /D'vision
Stylization: Arleta Żak /MOHITO
Make up: Marianna Yurkiewicz
Hair: Adam Wilczewski
Film: Tymoteusz Pieszka
Film assistant: Mateusz Równy
Art director: Kaja Wojtyga /MOHITO
Production: Piotr Spodnik i Ola Wiecha /AFPHOTO 

Download campaign photos:

Additional information:

The MOHITO brand has been developed for those young women who love fashion and who value original, urban elegance. MOHITO’s designers create their collections for self-confident women, aware of their advantages, who like to dress with a little bit of simplicity and nonchalance, both stylish and feminine.  MOHITO emphasises femininity and offers a look that is full of energy and goes along with world fashion trends. Dressed in MOHITO you will look perfect both at work and after hours. A broad range of fashionable MOHITO clothes and accessories for women is available in more than 300 stores all over Poland and abroad.

For more information contact:

Marceli Zwierzyński
MOHITO Brand Experience Coordinator

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