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The CROPP Autumn/Winter 2016 “No Brakes!” Campaign

It comes as no surprise that CROPP breaks the rules yet again! Its oversize jackets, minimalist denim and pervasive unisex clothes dethrone all fashion rules to inspire you to break through your own barriers. Freedom, movement and energy are the key ingredients of the latest Cropp campaign, shot against the shadowy corners of multicultural Marseille. Let’s break the rules!

The autumn part of the collection, dedicated to girls, is a mix of casual printed T-shirts, comfy long sleeve blouses, warm hoodies and a wide choice of jeans. These are complemented by motifs taken straight from the American football pitch with its characteristic applications, numbers and prints featuring in most models from this collection, maintained in the shades of burgundy, navy blue, grey and white.

An important part of “No Brakes!” is the inspiration of Western style, dominated by checked shirts and vintage denim. The ladies’ collection is also full of motifs from Disney films, Star Wars, dark lace and sharp, rock’n roll influences. This is a bald, uncompromising mix, fully reflecting the shift beyond boundaries in fashion, style and self-expression.

In the men’s collection it is urban streetwear with a solid dose of pop-culture which is the standard inspiration. Classic parkas, minimalist T-shirts, beanies and long sleeve tops in toned-down colors are an ideal choice for fans of urban style with a sporty edge. Among the pop-cultural elements breaking through these basic ‘good kid’ models are funny prints with references to fast-food, PlayStation and Suicide Squad.

This autumn/winter you will also find a whole array of down jackets, winter sweaters, casual jackets and warm vests. Camouflage, checks and other Cropp -designed patterns are characteristic of this collection. The men’s collection is well complemented by streetwear accessories such as rucksacks, bags, belts, full caps and a variety of shoes. These will easily highlight the individual aspect of every urban stylization.

Charlotte Tomaszewska and Gamou Fall are modelling the latest CROPP collection, with the special guests: dancer Paulina Dering and skateboarder Przemysław Hippler. The author of the autumn lookbook styles is Iwona “Starka” Łęczycka, with Marianna Yurkiewicz being responsible for make-up. Bartek Wieczorek is the author of photographs shot in Le Corbusier, Le bowl de Marseille, La Cours Julien and Le Prado. The video was shot by Florian Malak.  

Download campaign photos:

Additional information:

CROPP is a clothing brand for the young individuals who are open-minded and world-curious, who show their point of view and manifest their independence through their clothes. The collections mark out with their youthful design inspired by the street art, urban sport disciplines and music. CROPP is the urban brand that feels best in the street, clubs, everywhere the young people want to show their style and original idea to show themselves off. 

For more information contact:

Lidia Sambor
Project Manager
Marketing Cropp,
Ph. +48 665 850 043

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