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Feminine side of the 70's fashion in new Mohito Lookbook

Despite the decades passing, 70's style still inspires designers generation after generation. Chloe, Gucci and Emilio Pucci have already announced the great come back of bell bottoms, fringes and suede. New MohitoLookbook also shows traces of that era - interpreted in accordance with feminine spirit of the brand

Mohito designers have decided that summer turning to fall would be the perfect time to introduce color palette based on energetic red paired with more muted warm beige, dark blue and denim, and complemented with interlacing gold equestrian patterns.

Mohito is happy to welcome 70's style again. Focus on high waists, large necklines, tight-fitting tops, and wide sleeves emphasize the femininity and correct body proportions of body in the way that fashion of the 70's would. Freedom of self-expression, mixing and matching, as well as happiness and fun characteristic for the era fit perfectly minds of fashion designers. And that is exactly how we felt during the process of creation. We hope that our modern 70's-inspired line would be interesting time travel for our Clients, said KarolinaSołtan, head designer of Mohito.

The line heads towards two visible directions. Sporty-glamour lovers would find themselves in feminine polo shirts, hip-tight bell bottoms, or deep v-neckline shirts and dresses. Classy classics can choose between soft semi turtlenecks that unobtrusively expose feminine figure, frock coats or girly wide sleeve waist fitted dresses.

Outfits are complemented with the line of accessories: soft fringed sacks, smart handbags in shape of horseshoe, wrap around waistbands and patterned scarfs that can be wrapped not only around neck, but also incorporated into the braid or nonchalantly bound around the wrist. Special attention should also be given to fitted overknees – perfect addition for simple A-line dresses.

All clothes from the line are available in Mohito boutiques and online brandstore mohito.com since July 15th.

Photoshoot:
Pictures: Miłka Świtalska
Model: Anna Trubalska/Model Plus
Stylization: Karolina Sołtan, Olga Roth/Mohito
Hair and make up: Anna Stykała
Art Director: Agnieszka Szpila
Brand Manager: Robert Machałek


Download campaign photos:


Additional information:

The MOHITO brand has been developed for those young women who love fashion and who value original, urban elegance. MOHITO’s designers create their collections for self-confident women, aware of their advantages, who like to dress with a little bit of simplicity and nonchalance, both stylish and feminine.  MOHITO emphasises femininity and offers a look that is full of energy and goes along with world fashion trends. Dressed in MOHITO you will look perfect both at work and after hours. A broad range of fashionable MOHITO clothes and accessories for women is available in more than 300 stores all over Poland and abroad.

www.mohito.com

For more information contact:

Marceli Zwierzyński
MOHITO Brand Experience Coordinator 
marceli.zwierzynski@lppsa.com

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