World famous blonde never stops inspiring! Just like Giorgio Armani, Calvin Klein, Karl Lagerfeld or Diane von Furstenberg, who have already produced some tailor-made outfits before, now Jeremy Scott of Moschino and photographer Giampaolo Sgura – author of amazing photoshoot for Vogue Paris, got enchanted with her and her unquestionable charm. Barbie has stepped with confidence also into the world of Mohito, making herself the of our new special collection.
Plastic pop icon is present in our new lookbook on tees and tunics. Simple cuts are spiced up with stylish details: perfect collars and jewel applications around the neckline. Most important, however, are prints, which aim is to prove that Barbie IS a real Mohito Woman: independent, self-confident, trendy, and, of course, shopping queen – just like our Clients.
Fascinated with the world of Barbie, our designers decided to make another step and added a Barbie-style-inspired line to the T-shirt collection. Thus you may find asymmetric dress decorated with rescaled bow, flared strapless dress, or a classy set of pencil dress matched with perfectly cut suit jacket.
The line will be available in selected brand stores and in our online store mohito.com from May 18th. Social media promotion would be conducted with a hashtag #mohitolovesbarbie.
Download campaign photos:
Additional information:
The MOHITO brand has been developed for those young women who love fashion and who value original, urban elegance. MOHITO’s designers create their collections for self-confident women, aware of their advantages, who like to dress with a little bit of simplicity and nonchalance, both stylish and feminine. MOHITO emphasises femininity and offers a look that is full of energy and goes along with world fashion trends. Dressed in MOHITO you will look perfect both at work and after hours. A broad range of fashionable MOHITO clothes and accessories for women is available in more than 300 stores all over Poland and abroad.
For more information contact:
Marceli Zwierzyński
MOHITO Brand Experience Coordinator
marceli.zwierzynski@lppsa.com