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California sunshine, lazy suburbs and two young people – the protagonists of the recent story told by HOUSE in its spring campaign. Promotional activities will be launched on 8 February, and will include presentation of a new website, video and atmospheric photos of San Francisco.

In the latest spring campaign by HOUSE images and sounds flow lazily in a vintage American style. The latest HOUSE photo session took place in San Francisco and the pictures once again were taken by Rafał Milach, an award winning photographer known all over the world, who always manages to capture the style of the HOUSE brand. Little "dusty" views full of California sunshine are a great background for the distinctive models and clothes from the label’s spring-summer collection.

For the purpose of the campaign a video was created by young and talented director Marcin Filipowicz, and filmed by Michael Dombal, who lives and works in Los Angeles. The film tells the story of two young people in love who spend a sunny summer afternoon in the suburbs of San Francisco. They rent an old school Mercury from the 70s, driving the streets of the trendy Mission District. And the last scene, where the car is taken by a tow truck, serves as a preview of another video to be filmed for the label’s summer campaign. The slow plot of the film is accompanied by music by Krystian Wołowski aka Goodboy Khris.

Styling for the session was prepared by Marta Kalinowska, and make-up and hairstyles by Gosia Sulima. The session, produced by AF Photo, was supervised by Maciek Czarnecki, Creation and Image Manager of the House brand.

To be continued.

Download campaign photos:

Additional Information:

HOUSE – is a brand of youth, creativity and courage, inspiring to find an own, unique style. Created for people with a sense of humor who value authenticity and comfort in fashion. If you love good fun and the latest trends, then we are for you!

For more information contact:

Michał Dziedzic
Młodszy specjalista ds. PR House
Tel. +48 571 448 456

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