This season is ruled by freedom and you have to take the fashion with a pinch of salt, that's why in the latest House SS19 collection you will find inspirations drawn from different periods, aesthetics and sides of the world. It is an assurance that everyone will find something for themselves here. The absolute hit in the ladies' and men's version is enriching the stylization with bright colors. In women, in the Shoot of lime capsule, they are combinations of neon with snake prints, while in men collection violet composes in very energetic sets with lime green.
There will also be proposals for fans of casual and vintage style. Southern Traveler is a special travel mini-collection for him full of fashion pearls - from biker jackets and corduroy jackets for t-shirts with tattoo and Mexican graphic motifs. For him, House proposes a wide range of casual stylizations based on subdued colors - burgundy, dark blue, beige and melange gray. In the men's palette of colors, the color of mint is refreshing, used, for example, on sweatshirts and shirts. In addition, a Sideline Casual line inspired by the style of British supporters from the '90s was created for followers of street slack. Among the shoes the comfortable retro runners and immortal sneakers are in the spotlight, which perfectly fit not only to the denim.
Proposals for her are mainly feminine, layered looks in the retro-sport style, as well as a redesigned classic based on animal and scarf prints. The hit of the collection is corduroy, which this season returns to favor and appears in the form of girly skirts, oversize shirts and dungarees. The collection contains many inspirations derived from the style of the eighties and nineties, among others sweatshirts with graphic prints, multicolor blouses, shirts with double clasp and a large selection of wide trousers. T-shirts with strong slogans (as well as stars such as Freddie Mercury, Whitney Houston or Dua Lipa) and long, pleated skirts do not go out of fashion. Novelty are the tops and bottoms in geometric micro-patterns, reminiscence of the 60’s and 70’s aesthetics and workwear denim for her. In addition, combinations of neon with white, orange with camo and transparent fanny packs and backpacks, are absolute must-have's. On warmer days House offers airy and loose stylizations total white based on lace materials and classic nautical motifs straight from the French Riviera in the trend of Into the blue. In the spring-summer 2019 season, it's best to go in comfortable sneakers in a retro style. The new collection of the brand is a realm of accessories that perfectly complement any stylization.
The newest House campaign was created in the form of a mini-series, which you can watch on social media brand channels. The plot is based on a series of mysterious events that nothing connects besides... clothing. They become the object of desire for many characters, not necessarily from this planet. The key to solving all puzzles is the title: NEVER LEAVE THE HOUSE. Krzysztof Grajper is responsible for directing video materials. He has started cooperation with the brand for the second time. Episodes are promoted with retro-style posters.
Remember that everywhere someone or something is waiting for your clothes, so it is best to have them always with (on) yourself!
More details are available at www.housebrand.com
CREDITS
Agency: LAF Artist Management
Photographer: Bartek Wieczorek | LAF
Directed by: Krzysztof Grajper GIFTED
Operator: Maciej Ryter
Makeup & Hair Artist: Iza Kućmierowska DAS'AGENCY
Models: Nicole Gregorczuk | uncover
Hania Koczewska | GAGAMODELS
Maciej Piotrowski | United For Models
Ihor Bliusovyh | AS Managment
Stylization: Janek Kryszczak | ART FACES
Production: House Brand
