HOUSE has decided to prepare this teaser before launching the main campaign to promote the brand’s autumn/winter collection. The DENIM campaign is entirely dedicated to denim clothes, which form part of the new collection.
This time the photo session for the campaign was organised in London. You can see the results of the session on the www.house.pl website where you can also watch a video recorded on London’s Hampstead Heath, which in Bartek Bieniek's photos was transformed into a thick, secret forest.
The mysterious light, tattoos and naked skin of the two models dressed only in denim create a unique, austere atmosphere emphasised by the disturbing music of Krystian Wołowski aka Goodboy Khris, which goes particularly well with the presented denim collection.
The video was directed by Marcin Filipowicz, styling was prepared by Marta Kalinowska, Takanori Yamaguchi took care of hair-styling whilst the entire campaign was produced by the AF PHOTO agency. The creative part of the campaign was supervised by Maciej Czarnecki.
The DENIM campaign is only a prelude to the autumn/winter campaign, whose photos have also been taken in London; although the atmosphere they reflect is completely different. The main HOUSE campaign will be launched soon and in the meantime HOUSE invites you to visit its website: www.house.pl.
LPP
17.08DENIM TEASER FROM THE HOUSE AUTUMN/WINTER COLLECTION
The HOUSE label’s DENIM campaign has just been launched – it presents the Denim collection in an unusual, mysterious atmosphere. And this is only a prelude to the label’s latest, autumn/winter campaign, which is soon to begin.
