The House denim campaign for the SS22 season resounds with the claim "BE YOUR OWN DENIM", through which we want to show that everyone can be their own version of denim; we want to inspire you to create your own combinations that suit your personality or mood for the day. We treat denim as a universal tool that helps to manifest one's style – and it is a tool that works for everyone!

We have prepared plenty of propositions based on denim total looks, coloured denim in beige and intensive shades of green; crazy, floral or wavy patterning or patchwork combinations. We present denim classics, but also other cuts, which have been very popular for a few seasons – women's wide-legs, flares, mom jeans or culottes, and men's carrots, dad jeans, as well as denim shirts and jackets in various shades.

A perfect look for oneself will be composed both by an energetic and self-confident person who likes to experiment with fashion and by someone who prefers timeless cuts combined with neutral basics.

Choose colors, shapes and patterns so that your look best reflects who you really are – and BE YOUR OWN DENIM!

Lookbook

CREDITS:

Koncepcja kreatywna: Visual Crafters
Nadzór produkcyjny: House Brand |Alicja Małejki, Magdalena Skórska, Joanna Roman
Fotograf: Bartek Wieczorek
Asystenci fotografa: Dominik Nowak, Wojtek Affek
Dir./Dop.: Janek Pietrzak
Focus puller: Marek Paduch
Asystent operatora: Krystian Kielski
Stylista: Agnieszka Rusinek-Jakubowicz
Asystent stylisty: Emilia Bondaryk
Hair & make up: Michał Pasymowski | Art Faces, Katarzyna Biel, Maja Bławuciak
Scenograf: Paulina Płachecka
Asystent scenografa: Wojtek Perzyna
Światło: Jakub Marciniak, Amadeusz Dziwisz, Mateusz Szczepaniak
Movement Director: Michał Gerlach
Retusz: Paweł Derkacz | Happy End Studio
Producent: Agata Śliwińska
Creative: Ilona Matievskaya
Producent wykonawczy: Mateusz Mizgalski
Casting:
Bruno | Pinokio Models
Dusan | Sight Models
Sophie | Uncover Models
Natalia | Selective Models
Naomi | Kult Models 

Download campaign photos:

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