Lookbook Musée PREFALL 2017
by MOHITO

The longest day of the year, Paris Museum of Fashion and talented Sonia Szóstak behind the camera – this is the background of creating the newest MOHITO lookbook. Photos in which feminine silhouettes present the trendiest cuts of the Fall against the Neo-Renaissance architecture of Palais Galliera.

This season is marked with eclectic combos and natural elegance. Face of the lookbook Musée by Mohito 2017 is Brygida ‘Bree’ Naumowicz.

This Fall will pass in colors of dark blue, khaki, gray, subtle pink and, what is unusual for the season, lavender. Flower patterns and prints on dark textiles will vivify heavier, Fall items. Most recurring pattern will be manly checks which adds a touch of nonchalance to feminine outfits.

Women all around the world love the Parisienne style. Flawlessness and ease in combining styles, lightness and outrageous chic have inspired head stylist of MOHITO to create main lines of style in the collection. That include such characteristic features as: layers, non-obvious combinations, highlighting the waist line.

Pearls which appear on all the items are the most underlined detail of the collection. This relatively new trend shakes the runways from Paris to New York, so it had to be included also in Musée by MOHITO.

Eye-catching accessories are also worth attention: faux-fur tippets, berets, large earrings and tiny handbags with shiny accents.

Sonia Szóstak's photos are complemented with a film by Ludwik Pruszkowski. The film shows the model walking along the corridors of amazing Galliera palace.

Selected items and accessories from the lookbook Musée are already available in stationary MOHITO boutiques as well as via e-store www.MOHITO.com. Remaining items will be gradually released throughout the season.

Trending textiles: denim, chiffon, lace, faux leather
Main elements: flares, tying in the waist, layers, pleats, “manly” check, pearls

PHOTOSHOOT:

Photos: Sonia Szóstak /AFPHOTO
Photo assistant: Grzegorz Broniatowski
Model: Brygida ‘Bree’ Naumowicz/Model Plus
Styling: Arleta Żak/MOHITO
Make-up: Marianna Yurkiewicz
Hair: Quentin Guyen /L2d Medias
Film: Ludwik Pruszkowski
Film Assistant & post-production: Lucas de Gastines
Art director: Kaja Wojtyga/MOHITO
Production: Kamila Ławniczak i Piotr Spodnik/AFPHOTO 

Additional information:

The MOHITO brand has been developed for those young women who love fashion and who value original, urban elegance. MOHITO’s designers create their collections for self-confident women, aware of their advantages, who like to dress with a little bit of simplicity and nonchalance, both stylish and feminine.  MOHITO emphasises femininity and offers a look that is full of energy and goes along with world fashion trends. Dressed in MOHITO you will look perfect both at work and after hours. A broad range of fashionable MOHITO clothes and accessories for women is available in more than 300 stores all over Poland and abroad.

www.mohito.com

For more information contact:

Justyna Para
Marketing Manager MOHITO
ph.: +48 58 770 92 20
justyna.para@lppsa.com