RESERVED Office Campaign SS14

Brazil, which we chose as a place of this year's RESERVED campaign for spring and summer, not only surprised us with a beautiful scenery, rich in tropical landscapes, but also with the magnificent architecture.

The ideal location for Office line campaign was the Teatro Popular in Rio De Janeiro, whose famous designer is Oscar Niemeyer. This amazing building was a complete background to the vision that RESERVED designers had. Its modernist architecture completely fit into our collection.

MODERN COUTURE is a women's Office line trend. It’s flagship feature is minimalism broken with delicate romanticism. Characteristic simple cuts and forms emphasize a modern and elegant style. A fresh spring palette is combined with white light meringue, powder roses and blues. The collection was enriched with perfectly matching lace and openwork trim, structural fabrics and 3D knits. Accessories are dominated by perforations.
Modern Trend relies on unobtrusive femininity whose heroine is independent, determined but also very delicate. Its essence lies in the simplicity and obvious elegance.

A man from Office line is elegant as usual, but this time is inspired by the image of a secret agent. SPY GAMES - a new trend focusing on espionage precision. The classic, perfectly tailored suits intermingled with the tonal color combinations of plain sweaters. Class and style that emanate from our man, are whetted with simple and refined details and accessories.
An assertive professional who seeks elegance with character - this is just our hero.

VENUE: BRAZIL
MODELS: ROSEMARY SMITH, TOMAS SKOLOUDIK
PHOTOGRAPHER: MATEUSZ STANKIEWICZ
DIERCTOR: BART POGODA
BACKSTAGE PHOTOS & VIDEO: BART POGODA
STYLIST: KARIN SMEDS
MAKE-UP: WILSON
HAIRSTYLES: DANIEL MARTIN
PRODUCTION: WARSAW CREATIVES
 

Additional information:

RESERVED is a clothing brand whose women's, men's and children's collections are available in 10 European markets. The very first showroom under the brand was opened in Poland in the mid-1990s. Up till today more than 330 showrooms have been established whose customers can find clothes of quality and latest design. RESERVED is also involved in promotion of gifted designers. Hence it emphasizes its being a brand for those who value world trends at reasonable price.

www.reserved.com

 

For more information please contact:

Agata Krajewska
Koordynator ds. PR RESERVED
mobile: +48 571 448 303
agata.krajewska@lppsa.com