RESERVED SS14 CAMPAIGN Frida Gustavsson and Wouter Peelen

She is one of the world’s best-known models and has worked for designers like Marc Jacobs, John Galliano or Jean Paul Gautier. He is a Dutch top model appearing on Trussardi, Z Zegna or Hermes fashion shows.

It is Frida Gustavsson and Wouter Peelen who appear in RESERVED campaign for spring summer 2014. Models were chosen to present Street Fashion line. The background selected for the campaign was hot and exotic Brazil, whose landscape perfectly highlighted the character of the latest collection.

TRAVELLER is a female trend from Street Fashion line, which embodies a modern adventurer. Inspirations derive from multiculturalism, a combination of many different styles, all of which make an absolutely coherent whole. The whole that is feminine in a natural color palette. The collection is just perfect to wear it every day. Important motifs, reflecting the character of the trend, are ethnic details and evocative of handicraft embroidery, tassels and applications of beads. A contemporary adventurer also chooses a mix of prints, combining ethno-geometry with animal prints in a fine form, a blurry zebra and leopard print.

SICILIANO is a male trend from Street line impersonating a man with an Italian character. Hot, dripping with sun Sicily, together with the climate of the Mediterranean Sea is the inspiration for this trend. There is no denying that our man is a strong confident macho. Sepia color scheme complemented with yellow, curry and navy blue accents clearly evokes the atmosphere of Sicily. There are white, ethereal, nonchalantly unbuttoned shirts, sleeveless shirts and pants with suspenders - all matching the climate of the island. A dark blue jacket and a lime sweater perfectly fit into the atmosphere of a Mediterranean climate. The whole look is enriched with sunglasses and light leather shoes.

This is another campaign under the slogan RESERVED be INSPIRED promoting RESERVED brand in the world. The concept of the campaign has been created by art director Adam Babinek and marketing manager Agnieszka Łabuszewska. The photographer was Mateusz Stankiewicz, stylisations by Karin Smeds.

VENUE: BRAZIL
MODELS: FRIDA GUSTAVSSON, WOUTER PEELEN
PHOTOGRAPHER: MATEUSZ STANKIEWICZ
DIERCTOR: BART POGODA
BACKSTAGE PHOTOS & VIDEO: BART POGODA
STYLIST: KARIN SMEDS
MAKE-UP: WILSON
HAIRSTYLES: DANIEL MARTIN
PRODUCTION: WARSAW CREATIVES
 

Additional information:

RESERVED is a clothing brand whose women's, men's and children's collections are available in 10 European markets. The very first showroom under the brand was opened in Poland in the mid-1990s. Up till today more than 330 showrooms have been established whose customers can find clothes of quality and latest design. RESERVED is also involved in promotion of gifted designers. Hence it emphasizes its being a brand for those who value world trends at reasonable price.

www.reserved.com

 

For more information please contact:

Agata Krajewska
Koordynator ds. PR RESERVED
mobile: +48 571 448 303
agata.krajewska@lppsa.com