Autumn 2012/2013 by MOHITO

For hundreds of years woman, her self-confidence, sex appeal, emotions and mysteriousness have been the greatest inspiration for artists. In the fashion world she is the embodiment of the ideal of beauty, which can be expressed in words such as glamour, elegance, sophistication. These words also perfectly describe the autumn/winter collection by MOHITO.

This is another unique collection by MOHITO – elegant, sensual and with a sparkle. The new collection enchants with a sophisticated palette of colours:deep shades of red combined with bottle green, sapphire blue and wine red. These very deep colours are contrasted with pastel pink and beiges.

The upcoming season is extremely inspiring – combining various styles, textures and motives.  Following this trend, MOHITO designers have created an intriguing mix of the 60s style with a rock sparkle, and classic elegance with the nonchalant atmosphere of New York.

The autumn/winter collection by MOHITO is accompanied by an advertising campaign with photographs by Mateusz Stankiewicz. The session made by AFPHOTO focuses on portraying the absolute woman - sensual, sophisticated and chic.The photo session took place at the elegant palace in Otwock Wielki, where the InteriorMuseumis located, to emphasise the quintessence of the current trend by MOHITO – modern elegance.  

The campaign will be promoted on the Internet and in social media.

More information will be provided on the new version of our website, www.mohito.com, which has been created together with the Cookie Agency.

Additional information:

The MOHITO brand has been developed for those young women who love fashion and who value original, urban elegance. MOHITO’s designers create their collections for self-confident women, aware of their advantages, who like to dress with a little bit of simplicity and nonchalance, both stylish and feminine.  MOHITO emphasises femininity and offers a look that is full of energy and goes along with world fashion trends. Dressed in MOHITO you will look perfect both at work and after hours. A broad range of fashionable MOHITO clothes and accessories for women is available in more than 300 stores all over Poland and abroad.

www.mohito.com

For more information contact:

Marceli ZwierzyƄski
MOHITO Brand Experience Coordinator 
marceli.zwerzynski@lppsa.com