The ‘Straight from Hong Kong!’ Campaign

It is not surprising that CROPP’S Spring/Summer 2015 campaign has been shot in Hong Kong, the place ideally suited to reflect the atmosphere of rooftopping, which has become the leading motif of the image-building session and the video promoting the latest collection of the brand.

The campaign features the professional models Dominika Robak, Milena Lewandowska, Kornelia Strzelecka and Anatol Modzelewski, accompanied by riders Po Pe (Bartek Obukowicz), Rafał Biały and an authentic rooftopper.

In diverse urban scenery roof climbing is swiftly mingled with cycling acts, performed to the crazy rhythms of party tunes. The atmosphere of the large city highlights the quality of fashionable streetwear which, as usual, is an essential element of the CROPP collection. The Spring/Summer 15 collection focuses on the mix of extravagance and comfort.

Our postcards from Hong Kong present neon beanies, patterned t-shirts and denim dungarees. The men’s collection, comprising printed cotton sweatshirts, jeans, t-shirts with graphics and baseball caps is in essence the sport trend, excellent as daily wear and worn for the performance of extreme stunts. Unusual shots and perspectives, saturated with the amazing dynamics of the pulsating city, as portrayed on the photographs and the video, certainly capture this spirit. The new CROPP production is delightful, with its innovative concept and breathtaking shots definitely calling for extremely positive emotions!

Video:
Art Director: Jakub Borkowski
Director: Florian Malak/ florianmalak.com
DOP: Kamil Płocki
Edit: Sebastian Mialik
Stylist & Set design: Dorota Boruń /LAF
Make up: Marianna Jurkiewicz
Music: Diplo: Revolution