This time MOHITO takes us to a far far away Bali island, and seduces us with an escape from everyday life. Main trends of the season, among which light-structured dresses, geometrical patterns, embroidered and crochet elements and as well as vivid colors could not be omitted, were all captured by photographer Aldona Karczmarczyk. Bali became the perfect background for the campaign: its characteristic tropical forest views, rice fields, and black beach landscapes highlighted the core essence of summer pieces from MOHITO offer.
MOHITO designers have taken care to keep the upcoming summer full of fashion trends and unconventional novelties. Their offer includes a non-obvious, yet elegant, vivid violet suit with shorts; just-perfect-for-a-summer-party beige knitted outfit with long pants subtly shimmering with metallic glow; interesting in form neck tie top with geometrical print, which will serve as a perfect base for a more ritzy outfit; and, last but not least, shirt and pants made of flowing fabric and decorated with a trendy print, or a light neck tie romper which will look simply perfect in casual sets and equally great for the evening out.
The collection couldn't lack brand-characteristic dresses. In its summer offer, MOHITO presents sensual, asymmetrical one-shoulder-dress, long and feminine dress with deep v-neck, or white, decoratively embroidered, gauzy gown with long sleeves. For braver Clients, MOHITO has prepared a long chiffon dress in strong and vivid shade of orange, which will be a perfect choice for a hot summer evening on the beach; knitted beige dress with fringes would be a spot-on choice for a romantic evening, whilst crochet dress in earth tones will draw a decent amount of attention.
MOHITO's summer color range combines natural shades of brown and beige with strong accents of orange or violet. Serenity and harmony meet the explosion of positive energy.
Trendy accessories for the summer? Well, MOHITO has plenty of those! Among the items from the latest offer, one will find bold geometrical jewelry, coin- and shell-theme cascade necklaces, pleated belts, and the hottest trend of this year: wicker bags and maxi hats.
Photographer: Aldona Karczmarczyk
Director: Aldona Karczmarczyk
Camera operator: Michał Palikot
Model: Hanna Juzoń | Model Plus
Make-up:Aga Wilk
Hair: Piotr Wasiński
Stylization: MOHITO
Production: Van Dorsen Artists
Download campaign photos:
Additional information:
The MOHITO brand has been developed for those young women who love fashion and who value original, urban elegance. MOHITO’s designers create their collections for self-confident women, aware of their advantages, who like to dress with a little bit of simplicity and nonchalance, both stylish and feminine. MOHITO emphasises femininity and offers a look that is full of energy and goes along with world fashion trends. Dressed in MOHITO you will look perfect both at work and after hours. A broad range of fashionable MOHITO clothes and accessories for women is available in more than 300 stores all over Poland and abroad.
For more information contact:
Marceli Zwierzyński
MOHITO Brand Experience Coordinator
marceli.zwierzynski@lppsa.com