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Mohito Fall-Winter 2015 Campaign

London, high-class downtown apartment: behind the camera – Rene Habermacher, in front of the camera – world-class top model Zuzanna Bijoch with the company of a mysterious man. Mohito welcomes new season – as always, in great style.

Incoming fall inspired Mohito designers to encourage Clients for fashion experiments. Our collection bases mostly on eclectic sets and correspondence to the 20th century styles' scope and variety: especially feminine '60s, motley '70s and street vibe of the '90s, says brand's head designer Karolina Sołtan.

Color palette mixes fall foliage with strong prints. Marsala announced a color of 2015 by PANTONE, burgundy, dark blue and shades of orange ranging from honey to mustardy will refresh our wardrobes and add a sensual twinge of fall. Pattern side is ruled over by nonchalant-look-creating checks.

Among details: furs. Classy tippet, or colorful patchwork for the bravest. Another strongly exposed accent are metal eyelets decorating clothes and clutch.

Face of the campaign, with handsome Henning Christiansen at her side, is world-class model who walked on the runways for Gucci, McQueen, Prada or Dolce&Gabbana Zuzanna Bijoch. The shoot was taken by Rene Habermacher who stands behind campaigns for Bulgari, Dior or Armani, and whose photos are constantly published by the most prestigious magazines.

The shoot is also complemented with a film focused on tension-vibrant meeting of two strangers. Slow motion sensual pictures change along the thrilling sounds of Flowers (Gross Magic Remix) by Teeth.

Selected items from the collection are already available in stores. Subsequent models will be released during the season.


Photoshoot

Model: Zuzanna Bijoch
Photos: René Habermacher / 76 management
Stylization: Karolina Sołtan/MOHITO
Make up: Joanna Banach/OCR Creations
Hair: Kacper Rączkowski/D’Vision
Camera: Kuba Kossak / 76 management
Production/Art Directing/Video: W P Onak/OCR Creations
Brand Manager MOHITO: Robert Machałek


Download campaign photos:


Additional information:

The MOHITO brand has been developed for those young women who love fashion and who value original, urban elegance. MOHITO’s designers create their collections for self-confident women, aware of their advantages, who like to dress with a little bit of simplicity and nonchalance, both stylish and feminine.  MOHITO emphasises femininity and offers a look that is full of energy and goes along with world fashion trends. Dressed in MOHITO you will look perfect both at work and after hours. A broad range of fashionable MOHITO clothes and accessories for women is available in more than 300 stores all over Poland and abroad.

www.mohito.com

For more information contact:

Marceli Zwierzyński
MOHITO Brand Experience Coordinator 
marceli.zwierzynski@lppsa.com

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