Mohito as always bases on extremely feminine cuts: pencil skirts with sexy slits, tiny shorts which display legs, as well as tight-fitting or boxy tops. Invigorating translucent elements combined with sporty style result in trendy mix that is already present on Versace's and Alexander Wang's runways. Brand-associated looks include jersey dresses, soft trenches and gauzy feminine dresses in both boho and glamour styles. The line is complemented with set of accessories, of which most important are sunglasses: still trendy aviators, retro plastic framed and multicolor reflex glasses.
Color range is dominated with energetic yellow which may be also seen in collections by Chloé, Hermès and Salvatore Ferragamo. Our stylists match it with white, red and electric blue.
Collection SS15 is accompanied with PR campaign set of photo shoot and a fashion video. Author of the photos taken in sunny Fuerteventura is world famous photographer Marcin Tyszka, who has already cooperated with Mohito during the Fall-Winter 2014 campaign. The model - Michaela Kocianova – is a laureate of Elite Model Look contest and worked for, among others, Monique Lhuillier and Vivienne Westwood. Slovakian native has also taken part in fashion shows of Dior, Versace or Dolce&Gabbana. Her admirers could have seen her on the runway of Victoria's Secret.
Promoting campaign photoshoot is complemented with a film directed by Kuba Kossak. Song “Omen” used in the production is sung by Kaja Czulewicz – young musician whose career fastened after her X Factor Poland performances.
Artistic concept is based on the idea of W P Onak.
Some of Mohito SS15 designs are already available in brand stores and in the online shop mohito.com. Remaining projects will appear on shelves successively during the season.
Download campaign photos:
Additional information:
The MOHITO brand has been developed for those young women who love fashion and who value original, urban elegance. MOHITO’s designers create their collections for self-confident women, aware of their advantages, who like to dress with a little bit of simplicity and nonchalance, both stylish and feminine. MOHITO emphasises femininity and offers a look that is full of energy and goes along with world fashion trends. Dressed in MOHITO you will look perfect both at work and after hours. A broad range of fashionable MOHITO clothes and accessories for women is available in more than 300 stores all over Poland and abroad.
For more information contact:
Marceli Zwierzyński
MOHITO Brand Experience Coordinator
marceli.zwierzynski@lppsa.com