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A/W 13-14 RESERVED CAMPAIGN
FREJA BEHA ERICHSEN

The face of A/W 13-14 RESERVED campaign is a world-class model Freja Beha Erichsen.

The photo shoot took place on the outskirts of Edinburgh in locations capturing the atmosphere of two leading trends. The first one Premium Soldier is a proposal from Office line. Modernity and classics in one. Femininity and strong accessories.

Both the model and the place were chosen so that together with a collection they create a uniform and strong character. A centuries-old palace belonging to aristocratic Scottish Tennant family (the one related to famous in the fashion world Stella Tennant!) was selected for the photo shoot. A photographer – Mateusz Stankiewicz together with Freja Beha Erichsen reflected a unique magic enchanted in the walls of palace and surrounding nature, at the same time imitating the vision of Reserved designers.

Premium Soldier is a military trend manifesting itself mainly in coats and clothing details, in its classic and gentle form. It shows subtle inspirations of a military uniform e.g. stiffened forms, golden buttons, shoulder applications, golden chains on the finishings of sweaters and jackets or contrasting details.
 


Download campaign photos:


Additional information:

RESERVED is a clothing brand whose women's, men's and children's collections are available in 10 European markets. The very first showroom under the brand was opened in Poland in the mid-1990s. Up till today more than 330 showrooms have been established whose customers can find clothes of quality and latest design. RESERVED is also involved in promotion of gifted designers. Hence it emphasizes its being a brand for those who value world trends at reasonable price.

www.reserved.com

 

For more information please contact:

Agata Krajewska
Koordynator ds. PR RESERVED
mobile: +48 571 448 303
agata.krajewska@lppsa.com

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