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SiNSAY starts a new campaign – Sol de Cuba – promoting its spring/summer collection. This time the label invites its customers on a trip to picturesque Cuba, presenting a vision that is fresh, full of dancing and incredibly colourful.

Paradise beaches, evocative corners of Havana and dancing Cubans all make for a great backdrop to the latest SiNSAY campaign photos. Sonia Szóstak’s shots, laden with sunny atmosphere, take us to Cuba; into a world full of music, dance and fun. The renowned fashion photographer’s session perfectly captured the unique nature of this place and showed the hottest trends for the spring/summer 2017 season. 

This new Sol de Cuba campaign, like its predecessor, consists of 14 mini editorials presenting the most fashionable trends. This summer brings us a wide range of colourful and trendy ideas. Apart from comfortable college clothes, the collection also includes punk motifs, strong and vivid colours, patches and embroidery, as well as soft stripes and girly frills. Characteristically, a little bit of the label’s crazy style has been enriched with interesting elements that are in line with global trends. The latest SiNSAY projects have a new fashionable vibe thanks to accents such as chokers with metal decorations, velvet accessories and interesting shoes.

Olga Nowotarska and Karolina Warzecha are this year’s faces of SiNSAY. Their fresh and girlish beauty goes perfectly with both the collection and Cuba’s picturesque scenery. In Ewelina Gralak’s styling the models look very natural and unpretentious, and the photos reflect a holiday ambience and atmosphere of relaxation. 

Download campaign photos:

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