FOR THE NEW SEASON SINSAY IS EMPHASIZING THE ENERGY OF YOUTH AND NATURAL BEAUTY. THE BRAND’S AUTUMN-WINTER COLLECTION IS PRESENTED BY YOUNGNEW FACES OF POLISH MODELLING, AND THE EFFECTS OF THIS COOPERATION CAN BE ADMIRED IN THE PHOTOS BY SONIA SZÓSTAK, FULL OF BRIGHTNESS AND GIRLISH CHARM.
SiNSAY’s new campaign involves as many as fourteen mini-editorials presenting the collection for the A-W ’16 season. This autumn will surprise us with a wealth of patterns and colours, fresh styles and imaginative details. As always, this collection is strongly inspired by street-wear fashion – bomber jackets, biker jackets, sweatshirts and t-shirts with daring slogans that go perfectly with college must-haves: torn jeans, denim shirts with badges, corduroy overalls and indispensable in the back to school atmosphere – checked patterns.
Enthusiasts of the romantic look will be impressed by the floral motifs, lace, frills and embroidery, which make up a strong accent this season. Among the hits there will also be crew-necks with zip, pleated skirts, velvet dresses, bodysuits with tie-fastening and choker necklaces. The brand’s designers have not forgotten about what’s most important in the coming months – the jackets and coats with fur accents, sheepskin coats, turtle-necks and long sweaters inspired by Scandinavian style will be wonderful for chilly autumn days.
The free styles designed by Ewelina Gralak are presented by the stunningly beautiful and charming: Karolina Pisarek – finalist of the last Polish edition of Top Model, and taking her first steps in the fashion industry – Olga Nowotarska. The girls proved to be ideal both in girlish, romantic styles as well as in a stronger, rock version.
The element that smoothly connects the diversity of the collection and the scenery is the energy of SiNSAY girls youth captured by Sonia Szóstak. An artist whose works have been shown at many exhibitions in Poland and abroad as well as on the pages of such magazines as: Harper’s Bazaar, i-D and Interview; she perfectly caught the spirit of this year’s campaign and the temperament of the brand. Her images are full of natural light and emanate youthful relaxation and naturalness.
The image photos can be found on the updated site www.sin-say.com and the brand’s social media channels, and clothing of the autumn collection — in SiNSAY shops all over Poland and in the online store.