This year’s SiNSAY spring-summer campaign surprises us with an unusual presentation – this time the brand presents its collection in nine mini editorials showing the unique character of the season’s hottest trends. The photo shoot took place in Vietnam whose diversity is a great compliment to the campaign’s editorial concept.
The scenic journey through Vietnam is at the same time a discovery of SiNSAY’s fashion world, which is full of diversity this year – vibrant and low-key colors, fresh, trendy prints and fashionable cuts in the form of tunic dresses, parkas, cardigans, capes, denim shorts and overalls. The atmosphere of the location reflects the feel of the collection. Together with SiNSAY models we travel from the jungle to the pulsating Vietnamese cities, to the quaint corners of the country. At the same time, we watch the best looks from the collection – from the modern urban silhouettes inspired by the freedom of the 70s, to the girlish denim classics with a touch of marine style and the trendiest colorful swimsuits, to the more refined designs from the new Classy & Fabulous line.
The Classy & Fabulous line, launched with the spring-summer campaign, is SiNSAY’s latest idea addressed to modern, fashion-conscious girls whose wardrobes include romance and rebellion next to an elegant, alluring outfits for special occasions.
The faces of the campaign are Weronika Leśnik and Wiktoria Matusz. The girls, photographed by Zuza Krajewska, perfectly act out the diversity of the collection and the fashion trend play in the looks styled by Marta Kalinowska, invited to work with the campaign this year.
The photos are accompanied by a video you can find on SiNSAY’s Facebook page: