The latest collection of the brand includes a plethora of bold colours and all the must-have trends of the SS’15 season. It combines sporty sets with ethereal, girly clothes and relaxed summer looks. The brand plays with styles and trends, mixing 90s aesthetics with romantic looks straight from the French Riviera, sweet candy colours and a nonchalant festival look.
The SS’15 collection is promoted with photos taken during a shoot in Thailand’s Bangkok and Koh Chang. The Thai sun, heavenly beaches and palms are a perfect setting for the colourful, energetic summer looks. Together with the SiNSAY models – Milena Zuchowicz and Marta Przybylska – we stroll the neon-lit streets of Bangkok, visit Thai temples and even land on a boxing ring – after all, they’re „the good bad girls”. The campaign photos show the girls with the best looks from the collection – from sporty, fluorescent outfits perfect for running and fitness (or even boxing), to girly dresses and summer denim classics such as sexy shorts and skirts, to colourful swimsuits and summer accessories – backpacks, sunglasses and jewellery.
The collection was photographed by Zuza Krajewska and Bartek Wieczorek, and the photoshoot was styled once more by Karolina Ościk, better known as Cajmel.