In its latest campaign HOUSE has reached for everyday elements of urban life, extracting individual sounds and combining them into a one-off soundtrack. This time it is a unique “new music” which accompanies us with every step we take; the music that we often fail to hear. HOUSE has taken steps to change this in the usual daring manner, opening our senses to hidden sounds and untold stories. The campaign’s concept of “Every Sound Makes Music” emphasizes the creative, uncompromising character of the brand by drawing on music, with which HOUSE is inextricably linked.
The campaign will be developed in large format media, in the press, the cinema and online, where apart from a standard promotional movie we will also present a series of short clips introducing the atmosphere of the “Every Sound Makes Music”.
The branding photos were taken by Rafał Milach, while Bart Pogoda was responsible for a series of campaign films – both artists are represented by the AFPHOTO agency. The styling is the work of Marta Kalinowska. Grzegorz Chyła and Maciej Czarnecki from HOUSE Marketing, along with Piotr Spodnik from the AFPHOTO Agency in cooperation with Splendind&Wise, oversaw the concept and project realization.
As usual, the arrival of the autumn collection in the shops will be accompanied by the new version of the www.house.pl webpage, prepared by the interactive agency Zjednoczenie.com.
HOUSE is also consistently supporting music events, having prepared a series of large format concerts. The brand is also very happy to invite all its fans to the iFestival featuring such stars as Die Antwoord, Dub FX and Dorota Masłowska with the Mister D project.