In an ingenious and humorous way SiNSAY combines the British lifestyle and the atmosphere of British colleges with the clothes from the latest autumn collection. The modern, youthful outfits for AW14 have been shown against the classic, spacious interiors of the British college and the surrounding charming parks and campus streets. Of course, as is often the case with SiNSAY, it’s not all so well mannered – the photos mostly show girls skipping school, going on after-school escapades and playing forbidden games.
The shots exude freedom and youthful carelessness, the atmosphere of the location goes perfectly with the collection while the looks styled by Cajmel, a Polish blogger who’s been working with the brand for the past few seasons, make up a perfect fashion play with the style. The faces of the campaign are two models known from the previous one - Adri and Angelika Banach. The exceptional beauty and mischievous looks of the models are a perfect match for the College Edition collection.
We see the models styled as fashionable students in a stylish library, on a school break in the park, on a picnic. Their clothes are inspired by the British aesthetics – there are checks, denim and baseball caps. The main colours are red, navy blue, light blue, yellow and grey. It’s college style but SiNSAY doesn’t go by school regulations so it’s still intriguing and relaxed. SiNSAY is not afraid to be inspired by the college look: T-shirts with slogans, varsity jackets, stylish sweatshirts and sweaters are a great example. The looks are complete with fashionable accessories.
The college style presented by SiNSAY is extremely youthful. It combines freedom and British elegance so it can be both worn to school and used to create great party outfits. The mix of patterns and colours is what we’ll get enough of this autumn.
The latest SiNSAY collection was photographed by the great duo: Zuza Krajewska and Bartek Wieczorek. The photoshoot was produced by WARSAW CREATIVES.