The photos were taken in Berlin, the hidden nooks and crannies of which provide an excellent background for the presentation of the latest House trends; among them comfortable knitwear, layered looks and more ethereal designs maintained in the urban style.
The photographer – Rafał Milach (AFPHOTO) managed to ideally capture the individualist character of the two protagonists, whose close relationship is also based on common passions and love for music and dance.
The music-saturated atmosphere is also reflected in the video created for the winter campaign. The clip begins in a calm and lazy fashion only to turn quickly into energetic, spontaneous urban fun. The director and operator of the video is Bart Pogoda (AFPHOTO) and the music is by Krystian Wołowski, known from Dick 4 Dick, Emma Dax and D4D.
The stylist for the session was Marta Kalinowska, and Gosia Sulima (AFPHOTO) was responsible for hair and make-up. The campaign’s creative spirit was Maciej Czarnecki and House’s Brand Manager, Grzegorz Chyła, headed the team.
The campaign is accompanied by the opening of the new internet page www.house.pl, where you can see the photos and film, as well as the latest lookbook of the brand.