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The face of A/W 13-14 RESERVED campaign is a world-class model Freja Beha Erichsen.

The photo shoot took place on the outskirts of Edinburgh in locations capturing the atmosphere of two leading trends. The first one Premium Soldier is a proposal from Office line. Modernity and classics in one. Femininity and strong accessories.

Both the model and the place were chosen so that together with a collection they create a uniform and strong character. A centuries-old palace belonging to aristocratic Scottish Tennant family (the one related to famous in the fashion world Stella Tennant!) was selected for the photo shoot. A photographer – Mateusz Stankiewicz together with Freja Beha Erichsen reflected a unique magic enchanted in the walls of palace and surrounding nature, at the same time imitating the vision of Reserved designers.

Premium Soldier is a military trend manifesting itself mainly in coats and clothing details, in its classic and gentle form. It shows subtle inspirations of a military uniform e.g. stiffened forms, golden buttons, shoulder applications, golden chains on the finishings of sweaters and jackets or contrasting details.

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