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15.02Power of femininity in the MOHITO spring/summer collection

A trip to the glamorous City of Angels – Los Angeles – will introduce you to the world of the latest Mohito photo session. The big-city, feminine look is the essence of the coming season.

The spring/summer 2013 collection by MOHITO is independent and elegant. The collection successfully combines a retro style with a modern one, not only with respect to cut, but also in colours and details. Apart from delicate pastel colours you will find here saturated pink, cobalt, coral, as well as lemon yellow.

In Mohito's view modernity means simple combinations of black and white, with some red and intensive pink accents. Everything is complemented with tasteful accessories and details – metal plates, appliqués, leather trims, quilt patterns and contrasting collars.

The spring/summer collection by MOHITO is accompanied by an advertising campaign with photographs taken by Marcin Kempski. The session, produced by I LIKE PHOTO, was made in Los Angeles, famous for its unrivalled atmosphere, in a villa designed by John Lautner. The photos for the lookbook were taken in luxurious Beverly Hills, underlining the essence of MOHITO – modern elegance.

The campaign will be promoted in the Internet, press and social media.

More information will be provided in the new version of our website www.mohito.com, which has been created together with the Cookie Agency.

The collection will be available in Mohito stores from January 2013.

Download campaign photos:


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