In a continuation of the CITY RULEZ campaign CROPP visited Amsterdam, the city of freedom, and you will find the photographs from that trip on the new CROPP website.
In the new autumn collection the CROPP team moves around the Dutch capital with an old-school, graffiti-painted Chevrolet van. The protagonists of the campaign are as usual very peculiar young people with strong characters, who discover completely unknown corners of the city, far away from the city centre flooded by tourists. The majority of photographs by Łukasz Ziętek were taken in a desolate NDSM shipyard on the west coast, in which colourful characters contrast with the grey, industrial background covered with the works of self-taught graffiti artists.
We were interested first of all in the alternative and less known parts of the Dutch capital city and that is how we got to this abandoned shipyard’ says Julian Chmielewski, CROPP’s Marketing Project Coordinator. ‘Industrial atmosphere, space, skate spots, freedom and creativity of the artists who live there – we have found all of that in one place and tried to reflect that atmosphere in our photos. We really hope that we have managed to do that!’
Apart from the van, the photographs feature Dutch bicycles and longboards - for which CROPP took such a liking that it decided to introduce a limited collection of the boards to the label’s stores.
A campaign video has also been recorded showing the CROPP team's adventures in Amsterdam, accompanied by the sounds of ‘Gold Dust’ by DJ Fresh. The video was directed by Chris Rudz and produced by the SHOOT ME agency, which has previouslycooperated with CROPP.
Styling was prepared by Dorota Boruń and make-up by Zofia Krasuska-Kopyt. The artistic concept was developed by CROPP's Art Director, Kuba Borkowski.
The video and photographs of the Amsterdam session are the main element of the new version of CROPP's website www.CROPP.com, developed by the Engine agency from Sopot. On the CROPP website you can also find the label’s latest lookbook and the new autumn collection, or visit the e-shop or CROPP's blog and social media, where the brand actively promotes its new campaign.